Realtor Magazine, with a circulation of more than 1.2 million Realtor readers, asked me to do an article for both print and online concerning the decision of whether to use email and newsletters or a blog for real estate marketing and ongoing client communication.
I have extensive experience doing both, and tried to present a balanced analysis, though I am very much in favor of the blogging method, with an email newsletter created from the blog’s posts.
3 responses so far ↓
Tim Rueb // May 31, 2008 at 9:51 pm
It’s a good article. Using both is the right advice. The question becomes which one is the most productive and which do you spend the most time on. I would have suggested you focus on the permission model, and which of those will drive the most business results.
Both have subscribers, list vs. RSS, but one you push to them, the other gets distributed because they requested a feed. So which of the two has the the demographic that will create the results you want.
jimkimmons // May 31, 2008 at 10:00 pm
Tim:
Tim:
Wow! This blog is only one day old, and this post just a few minutes ago. I appreciate your comments. That article is already a bit out of date, but wanted to use it for a writing reference. Thanks for the site visit and the comment.
Jim
Tim Rueb // May 31, 2008 at 10:03 pm
I use Tag Surfer a lot, so you must have had a tag that my surfer was watching for. Good luck on all your efforts.
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